MV-1

Rackspace

Astra Zeneca

AON

Kroger

Jungle Disk

MapleMama

Maple Mama

Books

The Little Clinic

Unstoppables

Health Markets

Avantair

TriHelix

The Dominant Selling Idea

The Micro-script Rules

Fixit Express

Foundation Source

MadMenMarketing Blog

Archive for March, 2013

100 Years Later: Milk’s Favorite Cookie

Oreos recently celebrated their 100th birthday. We were reminded of their incredible tagline on the evening news. The Micro-Script is so good because it’s based on an idea as good as the little cookie itself. We salute 100 years of Oreos and, for once, advertising that’s every bit as good as the product. That’s a hundred years of simple, happiness, folks. Milk’s Favorite Cookie tells me that Oreos own milk and milk owns Oreos–we’d guess that sets the standard for cookie positioning, alright.