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The Dominant Selling Idea

The Micro-script Rules

Fixit Express

Foundation Source

Quotes

JACK TROUT

The Micro-Script Rules is dead on – it’s how to verbalize a point of difference. And without a one, you better have a low price.

JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind and Repositioning. Marketing in an era of competition, change, and crisis.

AL RIES

The missing ingredient in most marketing is memorability. Bill Schley has developed a list of Micro-Script rules that solve that problem. Well-organized and well-written.

-AL RIES, co-author of the legendary Positioning: The Battle for Mind and War in the Boardroom.

DAVID MEERMAN SCOTT

As Bill Schley shows with compelling examples of success, Micro-Scripts are big marketing. In the old days scale and media buying power won. In today’s always-on, YouTube and Twitter-centric world, anybody can dominate a market with a few well-placed words. Especially you. So what are you waiting for?

-DAVID MEERMAN SCOTT, bestselling author of The New Rules of & PR and co-author of Marketing Lessons from the Grateful     Dead.

JIM KITCHENS

The Micro-Script Rules should be required reading for every candidate and campaign consultant.  Political candidates and pundits talk about the importance of a campaign message, but rarely understand what that means.  Bill Schley’s work is the simple explanation.

JIM KITCHENS, Ph. D., President of The Kitchens Group

JASON JENNINGS

WOW, one of the most important books you will read in your lifetime!

JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small and Hit The Ground Running

GRAHAM WESTON

Too many CEO’s forget it’s their responsibility to differentiate the company. Micro-Scripts make the difference clear, repeatable…unforgettable. This book lets you harness their power.

-GRAHAM WESTON, Chairman, Rackspace Hosting, NYSE:RAX

DAN GOODGAME

Bill schley’s insights and examples are invaluable to anyone selling a political candidate or a new tax law, an established brand or a new product.

DAN GOODGAME, former Washington Bureau Chief for TIME magazine, communications consultant.

KEN LLOYD

This ground-breaking book spells out the power of Micro-Scripts and enables readers to create and utilize them in any situation that calls for persuasive communication.

KEN LLOYD, Ph.D., bestselling Co-author (with Dr. Donald Moine), Unlimited Selling Power

STEVE KAYSER

Google indexes over 1.5 Trillion URL’s. 300 billion messages bombard us- per second. It’s a global pandemic of message madness. Most are loaded with self-serving corporate gobbledygook that delivers zero value. Too much info. Too many words.

Bill Schley’s The Micro-Script Rules shows you how to put meaning into your message and get it past the madness. To quote one of history’s greatest thinkers, “A child of five could understand this – quick, someone fetch a child of five” – Groucho Marx. The Micro-Script Rules – quick, fetch it.

STEVE KAYSER, Editor, Cincom Expert Access, the online business magazine

JAY EHRET

If positioning is the battle for your mind, Micro-Scripts are the weapons that win the battle for your brand. In The Micro-Script Rules, Bill Schley has made it possible for any business to create a word of mouth message. Read this book and you will have your customers happily repeating your Dominant Selling Idea.

JAY EHRET, CEO and Founder, www.TheMarketingSpot.com

MARK LEVY

Bill Schley’s The Micro-Script Rules is the best book I’ve read on how to boil down a complex message into a few memorable words that an audience would remember and want to spread.

-MARK LEVY, Founder of Levy Innovation, author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.

DONNA M. VOLPITTA

I find myself recommending Micro-Scripts to people in so many different fields: teachers, entrepreneurs, lawyers.  Why?  Because this is how the brain works.  It is so simple, yet so fundamental.  Through this witty, creative little treasure, Bill has captured the essence of how we think.

DONNA M. VOLPITTA, Ed.D.

JON MUELLER

This is an important book!

JON MUELLER, Managing Dir., CEORead