Home ATM – Financial Fusion
The One Complete Platform For Web Financial Services
We positioned, named and built the brand called Home ATM from scratch for the venture backed start-up Home Financial Network. The company went from zero to market leader and a $150 Million acquisition by Sybase (NYSE:SAP) in four years. Once Home Financial Network was acquired, we effectively started from scratch again in a new category: web-based, end-to-end consumer banking. We renamed the company Financial Fusion. We used the tag: Fusion Powered eFinanceto highlight our proprietary one-screen integration technology. At launch we were dead last out of five competitors, three of which were public. 18 months later, Financial Fusion was ranked #1 in its category by Celent Communications, with 15 out of the top 50 US banks as customers.