MV-1

Rackspace

Astra Zeneca

AON

Kroger

Jungle Disk

MapleMama

Maple Mama

Books

The Little Clinic

Unstoppables

Health Markets

Avantair

TriHelix

The Dominant Selling Idea

The Micro-script Rules

Fixit Express

Foundation Source

Kroger SuperMarkets

  • Kroger Stores
  • Kroger Stores

Health for All and Corporate Positioning

Kroger, the nation’s largest supermarket company, asked us to help create and name a company-wide initiative that would support healthier habits through in-store education, better nutritional information and expanded food choices at every Kroger location. The project would lead to a follow-on effort to position the Kroger corporate brand for the first time in its history. Working with several divisions, we developed the name, accompanying logo, graphics and brand story for the Health for All initiative with the tagline: Healthier Choices on Any Budget.On completion of this project, we were asked to lead and facilitate the company’s first ever corporate positioning exploratory project.