Naming

No element in branding is more important than your name. We create distinctive, memorable names for companies, products, services, technology platforms and proprietary processes.

Every name created at BrandTeamSix must stand up to the following criteria. It must be:

  • A direct statement or highly supportive of your Dominant Selling Idea. Whenever possible its object is to launch your DSI instantly in the customer’s mind.
  • Descriptive, evocative or colorful
  • Ownable by you
  • Easy or pleasing to say

When necessary in the process, we will also conduct…

  • Qualitative/Quantitative Research
  • Trademark/legal search
  • Web domain search

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