We are a brand and positioning specialty firm. Our team is renowned for finding your Dominant Selling Idea, the one position that's most unique, important and own-able; then verbalizing it in Micro-Scripts - short, unforgettable phrases that people remember and repeat. It's our strategic and creative hallmark.

Our other difference is speed. We're hired by Fortune 500s, private equity firms, dynamic start-ups and political campaigns to deliver names, taglines, logos, graphics, copy and strategic assessments in weeks, not months.

Our process has been demonstrated in highly acclaimed books and decades in the field. If you'd like this kind of power for your brand, we'd love to speak with you.