Aon transforms your risk into ROR: Return on Risk™
Aon is the world’s second largest provider of risk management and insurance services. We focused our brand story on the new “Quality of Care Revolution,” and positioned Aon’s largest division as the Risk Strategists who Deliver ROR: Return on Risk. It re-framed risk for the first time as a hidden asset—a business tool that could be managed for competitive advantage—not a liability. The unique reason to believe was Aon’s Center for Predictive Datawhich we conceived and designed—a new entity that would be the top resource for insurance data analysis in the industry.