Swap Places, Ask, Receive, Connect
EO (Entrepreneur’s Organization) is a worldwide association of business owners with $1 million in sales and up. The Chairman of EO University, its 2011 global conference, called us three weeks before the meeting with an urgent request. He had read The Micro-Script Rules and needed a Micro-Scripted name, messaging and graphics for an unprecedented session: he wanted to gather thousands of jobless and homeless Houstonians together with EO members on the last day of the event. Along with free food, health and jobs counseling, both communities would get the chance to meet, sit down, and connect one-on-one—in most cases for the very first time. We named the program EO SPARC, an acronym that described the process and mission in five words: Swap Places, Ask, Receive, Connect. We created logos and graphics, and a brand story that the Chairman could introduce in a 10 minute briefing. SPARC was an instant success. Members rated SPARC the best, most inspiring experience of this year’s University. EO plans to make SPARC an annual event at its Universities around the world.