MV-1

Rackspace

Astra Zeneca

AON

Kroger

Jungle Disk

MapleMama

Maple Mama

Books

The Little Clinic

Unstoppables

Health Markets

Avantair

TriHelix

The Dominant Selling Idea

The Micro-script Rules

Fixit Express

Foundation Source

The VPG—MV-1

  • VPG Autos
  • VPG Autos
  • VPG Autos
  • VPG Autos

The first car built from the ground up for people in wheelchairs.

A private equity backed company called Vehicle Production Group was building the first production car from scratch designed exclusively for people in wheelchairs. Because it wasn’t a re-built conversion like all previous special needs vehicles, it would be far more durable, comfortable, accessible and affordable to operate. We first named their new category: Mobility Vehicles. Then we called the consumer model the MV-1. We positioned it as the first car manufactured and designed with disabled people in mind. We said its “Built for us from the ground up.”