People continually ask how Micro-Scripts– the telling of a compelling story in about a sentence or less–fit in with the social media revolution? The answer…
I was sitting next to a lovely elderly lady on the plan back from San Antonio. We started talking about Micro-Scripts. She said, you can…
The most famous of marketing adages: “I know I’m wasting half my ad budget. I just don’t know which half” has been attributed to about…
A self described “social media heretic” told me furtively, for he did not dare to be overheard on the Internet: “So many marketers are desperate…
When Starbucks (aka Fourbucks) changes their logo, the brand world treats it like celebrity magazines treat Lindsay Lohan’s latest court date. Big news. See Makeover…