Guess who’s in the stocking along with some pretty exalted company: David Meerman Scott’s new book (Wiley) and a book called Whoogles (Adams Media) by Kendall Alerico and Tess Hottenroth about humorous Google searches? You guessed it of course– us! Thanks to the talented and lovely Ann Handley, Chief Content Officer of MarketingProfs.com, a site with about 350,000 devoted followers, in an article she did for the AMEX OpenForum.com website.
Ann’s summary of The Micro-Script Rules was right on, so I’ll be stealing it. Ann was modest but we’re also going to suggest you drop in her brand new book, with C.C. Chapman, Content Rules about creating killer content.
Thanks again for the early Christmas present. Bill Schley