Thanks to the profs at www.marketingprofs.com for featuring our article: Today’s Greatest Marketing Secret: Telling Stories in 8 words or less… It was wonderful for the site which focuses often on social media–and has hundreds of thousands of followers–to help us spread the message to communicators. That is: there still must be a special kind of idea at the center of your brand, your ad, your message if you want it to penetrate the noise in this 9-second world. An idea of your difference that’s unique, important and memorable: a selling idea. Install one of those into “the conversation,” and watch what it does to set you apart. Finding and articulating that difference is still the number one job of marketers every day. The secret has always been to pack that idea into a story. Today, you just have to be able to do it in a sentence or less–
Bill Schley