I can’t let the New Year happen without dispensing this one to the world at large, which I understand according to new U.N., statistics, is now 57% book authors. I wish I’d had this precious Micro-Script gem two books ago. But at least I have it now, thanks to a man of Micro-Scripts and books that sell quite well, Mr. David Meerman Scott:
You’ve written a great book… “Now you need to spend as much time marketing it as you did writing it.”
What a gorgeous bit of Micro-Scripted reality to remind ourselves of each day, if indeed, we really want our message to get to all the people out there who’d benefit from it–let alone buy a book. The days of publishers helping us do this are over. They try, but there are just too many books. So, not unlike the moment when we step out of the plane at 14,000 feet with the parachute on our backs (I recommend this at least once for everyone), success after the giddiness of launch is really, really up to us. We authors, that is.
I think there might be a life lesson in there somewhere. Shawanga!!!
(PS. The only one I know who gets a free pass is Bill Bryson)