David Pogue’s article in the NY Times today about the new Verizon iPhone included a pretty scathing assessment of ATT’s network (the call dropper) vs. Verizon. He concluded that Verizon iPhone has “More bars in more places.” Then wondered on the page if that would be a good tagline. It would. For about 6 reasons sited in The Micro-Script Rules. Micro-Scripts come from all kinds of places, not the least of which are the remarkably facile pens of writers like Mr. Pogue who probably contruct them in their sleep.
By the way, I like More Bars in More Places as a tagline for the Jersey Shore Tourist Bureau too, but that’s a different story. Context and category count for a lot when it comes to taglines, and Micro-Scripts.