I was sitting next to a lovely elderly lady on the plan back from San Antonio. We started talking about Micro-Scripts. She said, you can…
The most famous of marketing adages: “I know I’m wasting half my ad budget. I just don’t know which half” has been attributed to about…
A self described “social media heretic” told me furtively, for he did not dare to be overheard on the Internet: “So many marketers are desperate…
When Starbucks (aka Fourbucks) changes their logo, the brand world treats it like celebrity magazines treat Lindsay Lohan’s latest court date. Big news. See Makeover…
You know your world is changing when even your platitudes and the Micro-Scripts they’re encased in are pulled over by the Truth police for questioning.…