We are going to start talking a whole lot more about Return on Vision: ROV. In fact, we’re about to change the copy on the…
Since Mad Men days there’s been a war for the heart of Branding. Here’s a dispatch from the front: Recently, we got to see a…
His book is called Reality in Advertising. It was published in 1961 at the height of the Mad Men era by the greatest of them…
Oreos recently celebrated their 100th birthday. We were reminded of their incredible tagline on the evening news. The Micro-Script is so good because it’s based…
If you love Micro-Scripts, could you love anything more?! You can watch them (the Micro-Scripts) being created by Inside Edition and E! with “Captain Coward,…