Have you tried Greek Yogurt? Used to just be the stuff they put on Gyro sandwiches. Well, if you haven’t noticed, it’s become its own category in the supermarket now–I can’t believe all the shelf space garnered by Chobani and Oikos. And it’s happened in viral time. As usual, I heard about it first via Word of Mouth from one of my daughters who told me: “Daddy, you’ve gotta start eating it– “It’s got twice the protein, half the fat.”
Did you hear that everybody? “Twice the protein, half the fat.” That’s a phenomenal, whole elevator pitch in 6 words, don’t you think? A great sales Micro-Script. It’s got a classic A/B construction, great meter, it’s specific and vivid and gives me permission to believe. Better than the usual tagline you get these days. “Like Greek Yogurt: Inspire Yourself!” or some other generic copywriter’s conceit. Again, I remembered it, was instantly captivated by the idea, started looking for it in the market, was willing to get used to a slightly more tart taste to get “Twice the protein, half the fat,” and I’ve been telling all my friends. Including you. In other words, it didn’t just make me think, it made me act.
So if you like to eat healthy, Yogurt is one of nature’s most balanced foods. And while you’re at it, since they’re all delicious, why not try the style that has twice the protein, half the fat. The yogurt of the gods (who if you notice in most of mythology, always look great in their tunics).