And it’s the sacred duty of every marketer, every CEO and every entrepreneur to deliver both. Media of any kind, social or not, is merely an empty pipe without a message of value and substance sent through it. It is part of our great crusade (here at Micro-Script central) to make people understand that while the new media IS revolutionary, and needs new thinking, new ideas, new exploration– the Message is not new. It comes from the universe. It is Knowledge. By bringing the two together, your communication can go ballistic in our new hyper-connected age.
I heard an amazing quote on the CBS News during the Egyptian revolution. It was: “The internet doesn’t create courage. It only spreads it.” Your ideas are what move the world. Always have, always will. Send your great ideas through social media–not just mindless, pointless conversation– and you can change the world.
The media is about technology. The Message is about humanity. “Technology changes all the time, but human nature never does.” — Evgeny Morozov