Just returned from speaking at the 2011 ArtezInteraction Conference in Toronto which, although you might not know from the name, is a premier conference for…
Candidate Mitt Romney found out the other day that whatever you say may be turned into a Micro-Script, whether you want it to or not.…
I remember being at the store with my mommy sometime in 1960. A wanted a toy. It was $1.99. My mother gave me two dollars…
If you live in New England, especially Connecticut, you see ads everywhere: “Wachovia is now Wells Fargo!” The big tagline is, are you ready: We’re…
And it’s the sacred duty of every marketer, every CEO and every entrepreneur to deliver both. Media of any kind, social or not, is merely…