A self described “social media heretic” told me furtively, for he did not dare to be overheard on the Internet: “So many marketers are desperate…
When Starbucks (aka Fourbucks) changes their logo, the brand world treats it like celebrity magazines treat Lindsay Lohan’s latest court date. Big news. See Makeover…
You know your world is changing when even your platitudes and the Micro-Scripts they’re encased in are pulled over by the Truth police for questioning.…
My daughter got me one for Christmas. She bought it off a 2 minute TV commercial, still the best laboratory of salesmanship there is. When…
Leave it to a vaunted consultant to the world’s largest global organizations to take the simplest and most timeless of human communication concepts and make…