You listen to the bloviating about this year’s best and worst Super Bowl ads. The pundits barely mention the products. They don’t care and neither…
David Pogue’s article in the NY Times today about the new Verizon iPhone included a pretty scathing assessment of ATT’s network (the call dropper) vs.…
People continually ask how Micro-Scripts– the telling of a compelling story in about a sentence or less–fit in with the social media revolution? The answer…
I was sitting next to a lovely elderly lady on the plan back from San Antonio. We started talking about Micro-Scripts. She said, you can…
The most famous of marketing adages: “I know I’m wasting half my ad budget. I just don’t know which half” has been attributed to about…